Founding GTM

Builder expectation

You will not only run outreach and book meetings. You are expected to build the GTM machine itself: use AI agents to create the internal tools, automations, and data pipelines that let one person do the work of a full team. Design them, build them, test them, put them into daily use, and own them through iteration.

The role

You will be Bluefyn's first dedicated GTM hire and will own go-to-market end to end, working alongside founder-led sales, with AI agents in your daily work. This is a hands-on builder role, not a playbook-execution position. As the company grows, you will define the GTM function, hire the team, and lead it while remaining hands-on and close to the market.

What you'll do

• Own pipeline generation. Define the ideal customer profile with the founders, build and maintain the target account list, research accounts and buyers, and run outbound across email, LinkedIn, and other channels. Qualified meetings with the right people are your core output.
• Build the GTM machine with AI. Create and maintain internal tools: prospect research agents, enrichment pipelines, personalization systems, CRM automations, and reporting dashboards, using platforms like Clay, n8n, and LLM APIs, and code where it helps.
• Own positioning and messaging. Turn difficult concepts such as contract verification, FX benchmarks, and transaction-level P&L into language finance leaders immediately understand. Test messages, channels, segments, and offers in real conversations, measure honestly, kill what fails, and scale what works.
• Support founder-led sales. Prepare discovery, capture and structure notes, drive follow-ups, build proposals, and coordinate pilots.
• Create content that earns trust. Produce practitioner-grade content for payments and finance audiences: teardowns, benchmarks, explainers, and simple tools that demonstrate expertise instead of claiming it.
• Build revenue operations from scratch. Set up the CRM, define stages and the data model, track activity, and report pipeline honestly.
• Be the voice of the market. Run discovery and win/loss conversations, capture objections and unmet needs, and feed structured insight back into product decisions.
• Build the future function. Establish playbooks that live in tools rather than slide decks, define the operating rhythm, then hire, mentor, and lead the GTM team as Bluefyn scales.

What we're looking for

• 5+ years of hands-on GTM experience. Sales, growth, GTM engineering, or a combination, in fintech, payments, or B2B software sold to finance buyers, where the buyer is an expert, the evaluation is rigorous, and a wrong claim has a real cost.
• Excellent written communication. Your outbound copy, positioning documents, and proposals are clear, specific, and free of fluff. You can make a complex product simple without making it shallow.
• Builder-level tooling fluency. You are hands-on with APIs, data, automation platforms, and CRMs, and with AI assistance you can build and maintain real internal tools. You do not need to be a software engineer, but you must ship things that work.
• An AI-native working style. You already run coding agents and other agentic tools for real work, understand orchestration, guardrails, human approval, and common failure modes, and know where automation must stop and human judgment must take over.
• Practical fintech understanding. You know transaction lifecycles, pricing, fees, FX, and billing well enough to hold a credible conversation with a finance leader. Deep payments expertise is not required on day one, but the ambition to build it is.
• High ownership and startup range. Your pipeline numbers are real, your CRM is clean, and your claims are accurate, and you are comfortable in a fast-moving stealth startup with broad ownership and limited process.

Nice to have

• First-GTM-hire experience. You have built a GTM function or outbound engine from scratch, or worked directly with founders on early deals and know how to add leverage without adding friction.
• GTM engineering experience. You have built outbound, enrichment, or automation systems with tools like Clay, n8n, Zapier, or custom scripts, and you know their failure modes.
• Payments domain depth. You understand interchange, scheme fees, MSAs, FX margin, or provider pricing well enough to speak the buyer's language.
• Audience-building track record. You have grown an audience or an inbound channel through content, community, or events, ideally in fintech or B2B.
• Early leadership experience. You have mentored SDRs, marketers, or GTM generalists and can grow into formal team leadership.

Why this role

• A true founding seat. Define how the company sells, communicates, and earns trust from the beginning, with a clear path to GTM Lead as the company and team expand.
• GTM is credibility work. Finance teams use Bluefyn to verify what they are being charged. Vague claims and sloppy outreach would contradict the product. The way we sell is part of what customers are buying.
• Small senior team. Work directly with the founders and engineers, with broad ownership and minimal bureaucracy.